The 240Z was released October 22, 1969. Its looks, performance and modest pricing made it a legendary favorite with driving enthusiast. It was authentic, unpretentious, sexy and a joy to drive. Truly, a unique sports car.
The introduction of the completely redesigned 350Z was the single most important Nissan launch since the original. The first 240Z was a legend with a very vocal and opinionated group. At the time Nissan lagged far behind Toyota and the Corvette was the number one selling sports car in America. Remaining true to the enthusiast was critically important to the success of the effort.
The legend was resurrected with the launch of the 350Z campaign. The work was designed to spawn and nurture a "Z Cult" around the flagship vehicle. It positioned the Z as an authentically accessible object of desire. The work included traditional media as well as non-traditional media that targeted the vocal enthusiast. It also provided them with tools and materials that fostered advocacy within the Z cult. The effort met with great success and went on to set the tone for the rest of the Nissan lineup.