POP-UP INSTALLATION: To promote Motor Trend's description of the Z as the "Ultimate Eye Magnet, “Pop-Up” installations consisting of plastic eyes lustfully gazing up at the vehicle were installed at high-end retail locations.
INFLUENCER DISRUPTION: Limited edition collectable trading cards showcasing the Z’s heritage teased the coming of the new model. The cards were exclusively distributed to grassroots Z club influencers. They were so well received that Nissan repurposed them as dealership posters and outdoor.
NO EXOTIC LOCATIONS. NO FANCY FONTS. NO PHOTOSHOP TRICKS. In a field littered with pretentious luxury sports car ads the Z print work is shamelessly free of adornment.
INFLUENCER COLLABORATION: A series of Z-fan magazines called (Z)ine were produced in collaboration with grassroots Z clubs. It was intentionally low-fi, eclectic, raw and authentic. Each issue was themed to serve the niche interest of Z fanatics and featured fan written articles, foldout posters and exclusive access to rare info.