2018-19
vitro agency / creative director
san diego, ca
accounts: adidas / monster energy drink / toyo tires
• co-creative director roles on winning pitches for san manuel casino and monster energy drinks
• comprehensive broadcast production and creative director lead role on major repositioning of adidas golf
• creative director / run-of-show role for monster drink experiential launch staged in times square, new york
• lead creative director for the development of toyo tires ad campaign and micro-app concepts
• ideation, management and execution of multichannel and multi-tactic, integrated campaigns
• presentation / pitch deck development
• whiteboarding of integrated campaign ecosystem/architectures
• art direction / design
• strategy development with planning department
• day-to-day interaction with department heads
• day-to-day interaction with senior clients
• directing and mentoring creative teams
2016-17
crispin porter + bogusky / creative director
miami, fl
accounts: aspen dental / canary / diageo brands
• redesigned aspen dental's corporate brand identity system
• creative direction, presentation and execution of aspen dental multi-channel ad campaign
• creative direction of crown seven multicultural ad campaign for diagio brands
• strategy development with planning department head
• directed multiple in-house and freelance creative teams
• ideation, management and execution of multichannel and multi-tactic, integrated campaigns
• whiteboarding of integrated campaign ecosystem architectures
• pitch-level communication and presentation skills
• presentation / pitch deck development
• art direction and design
• Day-to-day interaction with department heads
• day-to-day interaction with department senior clients
2014 - 15
gallegos united / group creative director
huntington beach, ca
accounts: comcast / valvoline / carnival cruises
• creative director for effie winning comcast campaign
• group creative director for agency brand and new business
• teamed with ECD to transition agency from hispanic to multicultural and general market advertising
• creative lead / presenter for three new business pitches
• re-designed agency's new business presentation deck format and materials
• recruited / managed staff and freelance creative teams
• collaboration / coordination with multiple department heads
• developed positioning strategies with planning
• whiteboarding of integrated campaign ecosystem architectures
• day-to-day interaction with new business and existing clients
• mentoring of creatives and interns
2012 - 14
blitz / co-ecd
santa monica, ca
accounts: naked juice / cici's pizza / mirage resorts
• led mirage and california pizza kitchen pitches
• development and creative direction for naked juice campaign
• whiteboarded integrated campaign ecosystem architectures
• worked with planning on positioning and cross-media stategies
• recruited and managed multiple freelance creative teams
• day-to-day interaction with new business and existing clients
• ideation and production of traditional, social and digital media
2008 - 09
mullen / executive creative director
winston salem, nc
accounts: dsw shoes / embarq tv / t.j.maxx / csx
• set creative standards for 200 person regional office
• crisis management during extreme economic downturn
• creative assessment and redeployment of strategy for all accounts
• management and day-to-day interaction with senior clients
• led, managed and pitched all agency new business efforts
• steered the agency transition from traditional to digital media
• department head and leadership team responsibilities
• leadership and management of senior creative staff
• mentorship and development of creative staff
2005 - 08
bbdo / group creative director
chicago, il
accounts: life savers / jim beam / wrigley
• lead creative director for the winning lifesavers pitch
• execution of multi-channel, cannes lion winning lifesavers campaign
• repositioning campaigns for knob creek and beam bourbons
• led multidisciplinary team on wrigley's "Future of Confections" project
• led multiple new business pitches
• day-to-day creative leadership and management of multiple accounts
• day-to-day presentations and interactions with senior clients
• management of multiple staff and freelance creative teams
• collaboration with planning on strategy development
• ideation, management and execution of multichannel and multi-tactic, integrated campaigns
• management and mentoring of creative teams
2001 - 05
chiat / day / group creative director
los angeles, ca
account: nissan
• group creative director lead on the agency’s anchor account nissan for 4 years
• Developed Effie winning campaign for the introduction of the all-new Quest
• creative director lead for the relaunch campaign of nissan’s legendary flag ship z
• managed all creative efforts for the relaunches of the redesigned nissan, maxima and altima
• day-to-day senior client presentations and interactions
• management and mentorship of multiple creative teams and freelancers
• hands on development and execution of integrated campaigns
linked:
adidas golf
lifesavers
nissan z
monster: reign
toyo tires
seven crown
valvoline
jim beam
knob creek
honda hr-v
the economist
glidden
unlinked:
southwest air
carnival cruises
comcast
macaroni grill
toyota
on the border
dsw shoes
texas tourism
infiniti
naked juice
mitsubishi
pennzoi
vcu / cd program
course completion
otis / parsons
bfa in design
advertising center
course completion